Hello, this is Jason


This brand, for what I presume is either a  Brazilian construction company  or architecture firm, is a wonderful example of concept taking over form. I really enjoy the logic behind the mark, and the brand bible is simply gorgeous. Brand applications are also satisfyingly unique and clean, which I enjoy. My only problem is that the 3D version of the mark feels extremely out of place, completely changing to something skeumorphic in a package that is otherwise purely flat and and hypothetically digital.

— 1 year ago with 59 notes
#UCM  #graphic design  #logo design 
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    Thought this was a really good example of the same kind of branding we have been working on in class.
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    This brand, for what I presume is either a Brazilian construction company or architecture firm, is a wonderful example...
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